Prithwi Singh

Biography

Raised in a farming family in Rajasthan, Dr. Prithwi Singh’s connection to food and its origins runs deep. With his father and brother still actively farming, he brings not just professional insight but personal experience to the table — a perspective rooted in respect for soil, season, and sustainability.

A graduate in veterinary science from Bikaner Veterinary College, Prithwi later earned his MBA from IIM Ahmedabad, shaping his career across BCG, Reliance Retail, and Star Bazaar (Tata–Tesco JV). Over the years, he built expertise in sales, marketing, and food retail — but also noticed how far the industry had drifted from food that felt trustworthy.

That concern became a calling. As CEO, Prithwi now leads Khetika with a simple mission: to restore trust in food by making clean, honestly sourced staples available to every Indian

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