The Row Size Numbers, Explained: Margaux 10, 12, 15 and Beyond
Most luxury houses reach for adjectives when they label their sizes. You are offered a Mini, a Small, a Medium and, when the house is feeling expansive, a Jumbo, and not one of those words pins itself to anything measurable. The Row does something quietly different across a large part of its line, and once you notice it the whole catalogue becomes much easier to read. The number printed in a model name gives the bag’s width in inches. Margaux 10 is ten inches across. Margaux 12 is twelve inches. That one fact does more practical work than any amount of styling copy, and it runs through this explainer from start to finish.
The convention runs further than the flagship. The list runs Margaux 10, 12, 15 and 17, India 10.00, 12.00 and 15.75, Agnes 12 and 15, Sofia 8.75 and 10, and Marlo 12 and 14. The decimals are the giveaway: nobody writes 15.75 unless the figure is meant literally. What follows is how far the rule goes, where it bends, what the number leaves out, and how to turn it into a decision when you are choosing between two sizes of the same bag.
The rule, stated simply
Take the number in the name, append the word inches, and you have the width of the bag. That is the entire system, and it is applied consistently enough across the numbered families to be treated as a rule rather than a coincidence. The labelling is unusually honest, because the row bag white tote bags the gap between what a size sounds like and what it measures simply disappears. A Small from one house can be bigger than a Medium from another, but ten inches is ten inches anywhere. For anyone comparing The Row bags to something already in their wardrobe, that makes the comparison arithmetic rather than guesswork. It also explains why the brand can run four sizes of one silhouette without muddling anybody.
| Model | What the size number means | Dimensions as published (W x H x D) |
|---|---|---|
| Soft Margaux 10 | 10 in | 10 x 7 x 7.5 in |
| Soft Margaux 12 | 12 in | 12 x 9 x 7.5 in |
| Soft Margaux 15 | 15 in | Width taken from the name; no measurements listed |
| Margaux Shoulder 12 | 12 in by the name | 14.75 x 9 x 5 in, which is the exception to the rule |
| Margaux 17 | 17 in | About 17 x 12 x 9 in |
| India 10.00 | 10 in | Not published officially |
| India 12.00 | 12 in | Not officially published |
| India 15.75 | 15.75 in | Not officially published |
| Agnes 12 | 12 in | Width by name only |
| Agnes 15 | 15 in | Width from the name only |
| Marlo 12 | 12 in | Width from the name only |
| Marlo 14 | 14 in | Width from the name only |
| Sofia 8.75 | 8.75 in | Archive model, not officially listed |
| Sofia 10 | 10 in | Archive model; not listed officially |
What the number will not tell you
Width is only one of three dimensions, and the other two scale with it in no predictable way at all. Compare the two Soft Margaux sizes with official figures behind them: the 10 measures 10 x 7 x 7.5 in and the 12 measures 12 x 9 x 7.5 in. The depth stays identical at 7.5 inches, so the bigger bag is not a proportional enlargement of the smaller one. Height is what shifts, by two inches, and width moves with it by the same. In practice, stepping up a size buys a taller opening and more length rather than a deeper bag. Anyone assuming the 12 will swallow twice as much as the 10 will find the difference slighter than the numbers imply.
The handle drop stays constant too, at five inches on both Soft Margaux sizes, which is another thing the model number does not tell you. Five inches is a hand-carry or crook-of-the-elbow drop rather than a shoulder drop, and both sizes come with a removable shoulder strap to make up the difference. Interior fittings differ between them as well: the 10 has a single card slot while the 12 adds a second plus a zip pocket. Those details decide how a bag behaves day to day far more than an inch of width does. Use the number to place the bag on a scale, then read the specification to make sense of it.
Where the rule bends: the Margaux Shoulder 12
A single current model breaks the pattern, and it deserves to be said plainly rather than quietly. A twelve sits in the name of the Margaux Shoulder 12, but the brand gives its dimensions as 14.75 x 9 x 5 in. The width in the name and the width in the specification do not match, so the number is functioning as a family size rather than as a literal external measurement on this one. That fits what the silhouette actually does, because it is a reworked shape with elongated tubular handles and narrowed gusseted side panels rather than a straightforward scaling of the tote. The lesson generalises, then, and use the number as a starting point before confirming against published dimensions and committing. Where a listing gives no dimensions at all, treat the number as an indication rather than a measurement.
What each width will actually carry
Most guides skip the step that counts, which is translating inches into daily use. Under ten inches wide you are looking at a phone, cardholder, keys and lipstick kit, which is where the Sofia 8.75 and the small clutches live. Ten inches is the classic small day bag, enough for a compact wallet, a phone, sunglasses and a slim pouch without distortion. Twelve inches is where a bag begins absorbing a paperback, a small notebook, a folded scarf and a full-size wallet together. Fourteen to fifteen inches is a working width, where documents and a tablet stop needing to be forced. Seventeen inches, as on the Margaux 17, is a weekend and travel size rather than an everyday one.
- 8.75 to 10 in: evenings, errands and anything where the bag should disappear.
- 12 in: the most versatile width on offer and the one most buyers end up choosing.
- 14 to 15 in: working days, commuting and the days you end up carrying other people’s things too.
- 17 in: travel and staying over, where soft structure is a feature and not a compromise.
Width lifts the price, but material moves faster
Size and price track each other, though not as aggressively as you might expect. Using observed 2026 market prices, the Soft Margaux 10 sits at $3,650 and the Soft Margaux 12 at $4,350, so two inches of width costs about $700. Marlo 12 has been observed at $3,600 and $4,900 depending on the version, with Marlo 14 at $5,300, a far bigger step for the same two inches. Material makes bigger leaps than size does: India 10.00 is $3,850 in leather against $5,370 in suede, and Agnes 15 runs $5,000 in leather, $5,800 in suede and $4,300 in a canvas blend. With Agnes 12 at $4,400, the leather Agnes 15 is only $600 more for three additional inches. If you are optimising spend, choosing the material is the bigger financial decision, and choosing the width is the bigger practical one.
The bags that carry no size number
A good deal of the line sits outside this system, and mixing the two conventions is where the trouble starts. The Park Tote family deals in words rather than inches, running Small, Medium, Large and XL alongside the N/S Park Tote and Park Tote Three. Small bags such as the 90’s Bag, the Half Moon and the Bourse Clutch are named without a size marker of any kind. With those, dimensions are all you have: the Bourse Clutch is listed at 10.2 x 6.5 x 2.3 in, and the Half Moon is given officially as 8 x 13.5 x 2.5 in, with other listings differing enough that the figure is best treated as approximate. Archive models follow no rule either, and the Camden measures roughly 9 x 12.5 x 5.25 in despite bearing no number. The N/S and E/W prefixes are shorthand for orientation, typically read as north-south for taller shapes and east-west for wider ones.
Turning inches into a decision
The practical value of a literal sizing system is that it can be verified before you buy. Measure a bag you already own and like, then compare its width against the number in the model name you are considering. Do the same for the widest thing you routinely carry, whether that is a laptop, a folder or a water bottle, and add an inch of tolerance for the soft sides. Keep in mind that most of these are unstructured shapes, which is why a bag looks smaller empty and fuller in use than any flat measurement lets on. When you are between sizes on a soft silhouette, the smaller one tends to look better and the larger one tends to work better. The genuine choice in front of you is that trade-off and not the number itself, whenever you buy row handbags in a numbered family.
